Chris Peralta

Hello! I am an Artificial Intelligence and Machine Learning practitioner, content producer, and communications and editorial leader with ten years of experience in local and national broadcast newsrooms. I recently completed the Post Graduate Program in Artificial Intelligence and Machine Learning from the University of Texas McCombs School of Business and Great Learning.

I honed my content creation, project management, and leadership skills during my ten years as a broadcast news producer and manager. During that time, I created written and visual content for broadcast, web, and social media. I collaborated with internal stakeholders to ensure the successful execution of daily newscasts, as well as the effective daily coverage of events, breaking news, and severe weather. As a manager, I exercised editorial oversight, conducted performance evaluations, managed scheduling and PTO requests, and coached new hires.

I help organizations decipher their data and solve problems by developing and implementing practical Artificial Intelligence and Machine Learning solutions. My unique advantage is my deep experience in the broadcast news industry—a background that equips me with exceptional project management, leadership, and communication skills, and makes me an expert at translating complex technical concepts into clear, actionable insights for non-technical stakeholders.

If you're looking for an AI/ML professional who can unlock the value hidden in your data, use powerful machine learning models to develop actionable plans, and leverage AI to take your organization to the next level, let's connect.

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What I Do

Copywriting

Turning press releases, legal documents and court rulings, and research studies into conversational, easy-to-understand stories of variable length for broadcast or web.

Project Management

As a news producer, oversaw planning, implementation, and execution of newscasts daily. As a newsroom editorial manager, oversaw newsroom staff in the planning and execution of multiple newscasts, as well as coordination of newsroom staff and assets in the field.

Video Editing

Edited video for broadcast and for digital using Adobe Premiere Pro and Avid MediaComposer.

Management and Leadership

Led and managed cross-functional newsroom teams, including completing performance reviews, approving PTO, and making schedules.

Artificial Intelligence and Machine Learning

Implemented concepts in the areas of Artificial Intelligence and Machine Learning, including exploratory data analysis, data pre-processing, model building, model tuning, and neural networks.